Marketing

NIHACOFA ensures ready market for all coffee supplied by farmers registered through our registration programme. As part of our efforts to guarentee ready market for all our farmer networks, we undertake exhibition programmes during agricultural fairs to expose the consuming public to the presence of Arabica coffee beans, its nutritional value and economic potential in eradicating poverty in rural communities in Uganda.


  • We use a number of avenues to ensure market availability including:
  • Radio Talk Shows (to be streamed live on our website)
  • Social media engagement through Facebook, Twitter and YouTube
  • Community outreach programmes by field coordinators
  • Programme sponsorships to demonstrate the relevance of NIHACOFA in the communities we work in
  • Maintenance of updated information on our website
  • Cultivating new partnerships with major coffee stakeholders, while maintaining the current export partners
  • Newspaper and Magazine Advertorials